We as humans, are programmed to make decisions based on our instincts.
Since the dawns of humanity instinct is what helped us survive and evolve.
Your job as you market your business is to influence the instinct in a positive and trustworthy way.
While the copy or content of your funnel will speak to audience, design is what supports it and strengthen the trust.
Imagine meeting a person who claims to be a game changer for your business, but is wearing clothes that stink, their teeth are stained and looks like they took a shower last month.
Are you going to trust JUST their words? Or their appearance as well? The truth is we make judgements based on appearance first followed by the words.